Interview: Leanne Ferguson

Galaxy Photoz is a new photography service that puts clients in touch with professional, vetted photographers. Featuring nine types of photography, Galaxy Photoz wants to make the photographer search safe, easy and on demand. For photographers, it acts like an agency, promoting their work and connecting them with clients. It’s like Uber for your photography service needs. I interviewed Galaxy Photoz CEO and founder Leanne Ferguson to get the scoop on this new service.

LWMC: Hi Leanne. Thanks for reaching out to chat about Galaxy Photoz. What can you tell us about the genesis of this new photography service?

LF: It’s an app and it saves you time and headaches. Similar to UBER, it’s a middleman that connects customers to photographers within minutes. You can book for same day or future dates.

LWMC: The service covers photographers specializing in nine photography types. What are those types? Do you find that any are in greater demand than others?

LF: The nine types of photography we currently provide are: Maternity, Newborn, Cake Smash, Headshots, Engagements, Weddings, Events, Model Portfolios and Portraits.

The top three are events, last-minute headshots (I don’t know why!) and maternity photo shoots. A lot of midwives and doulas promote us to their clients.

LWMC: One of the things Galaxy Photoz sets out to do is make the photographer search a no-hassle and safe process. What types of issues have you seen people run into with photographers?

LF: Photographers disappearing with deposits. One of my closest friends got married five years ago and still hasn’t received her images. She spent $4,500! I’ve also heard many times about photographers not showing up or just botching the job completely.

LWMC: Galaxy Photoz acts as an agent of sorts for photographers, with a select roster to feature and promote. How does Galaxy Photoz go about vetting and selecting photographers for inclusion on the service?

LF: Good question! There is a two-step process. The photographer has to pass a test, mainly around camera literacy. Then they have to upload images for approval.

LWMC: Can you describe the process for clients who are looking to hire a photographer?

LF: There are five easy Steps to Book:

  1. Select a category
  2. Select a location
  3. View portfolios
  4. Send request
  5. Accept a pro!

LWMC: What are the benefits of the service for photographers? And how do they get in touch to apply to get on your roster?

LF: The photographers are handed pre-paid shoots that pay well. There are no upfront costs for joining and less competition.

LWMC: Although you’re located in Toronto, you’re looking to broaden the scope of your service—and you’re launching an Indiegogo campaign to get Galaxy Photoz on its way. What is your vision to reach out globally?

LF: The vision is to remove the lack of trust from the photography industry worldwide with an easy-to-use platform. We’ll be in multiple cities across North America by year-end. Right now, the waiting list for photographers to join is at www.galaxyphotoz.com/photographers

LWMC: Anything else you’d like to shout out?

LF: You can get a free photo shoot! When you sign up for free, you’ll get a link that you can share. Every time you refer a customer, you both make $5 and you can compound it to pay for an entire photo shoot.

LWMC: Now, for the fun part of the interview. I’d like to finish up with James Lipton’s Pivot questionnaire:

What’s your favourite word?

Seriously…. LOL that’s my favourite word, “Seriously.”

What’s your least favourite word?

“Can’t,” because Yes I can! Wait… Am I only supposed to say one word? #Oops

What turns you on?

Huh?

What turns you off?

Hmmmmmm….

What sound or noise do you love?

I’m in love with Tory Lanez’s recent song called “Luv”… Does that count as a sound? 😉

What sound or noise do you hate?

My next door neighbour’s dog barking.

What is your favourite curse word?

Me? I don’t swear… Just kidding that’s a F*cking lie :–)

What profession other than your own would you like to pursue?

Acting… Growing up I always wanted to be a movie star.

What profession would you not like to do?

I wouldn’t like to be an astronaut; I’d like to stay here on earth.

If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?

“Hello my daughter…”

Thanks, Leanne!

You can follow Galaxy Photoz on Twitter and Facebook—and be sure to check them out on Instagram!

Interview with singer/songwriter Melanie Peterson

10626394_10152593681189952_5923693435605547050_oI met Toronto-based singer/songwriter Melanie Peterson about a year ago at Cameron House during She’s Listening II, a music event fundraiser for Ovarian Cancer Canada. Captured by her cheery yet melancholy sounds, I picked up a copy of her Unbreakable CD – she’s been aptly described as “Mary Poppins with a broken heart.” We’ve kept in touch on social media since then, and I learned that she’s recently launched an Indiegogo campaign for her sophomore album and released the very catchy, poppy single “Fallback Plan” (be sure to visit the campaign page to hear the song). I chatted with Peterson recently about the new record and the fundraising campaign:

LWMC: Hey, busy lady. You’ve been getting ready to record your second album. What’s it called, and what can you tell us about the inspiration and genesis of this new music?

MP: Truth be told, I’ve yet to hit upon the album title. My producer Mitch Girio and I are batting around ideas right now. I’m thinking maybe not a song title, but a key line from one of the songs… kinda like Alanis did with her Jagged Little Pill album title. As far as the genesis of these songs, they come from my daily writing practice. I write one full song a month, come hell or high water, so many of the songs come from this. Inspired by my life, or a book I read or another song I hear.

LWMC: You’ve launched a crowdfunding campaign for this record on Indiegogo. How did that come about?

MP: The campaign came about as I watched friends of mine from different parts of the country having successful crowdfunding campaigns for their tours and albums. I figured if they can do it, so can I! So I began slowly putting my campaign together. First, I had to consider how much it would cost to make the album. I factored in everything: recording costs, paying the band and producer, the mastering costs, manufacturing cost, the costs for art work and album promotion. I thought long and hard about “perks” that would be useful to the people who contributed. Then I asked my dear friend and champion, Martin O’bern, to join my team. This kind of thing is difficult to do alone. He agreed, I launched the campaign and we began getting the word out.

LWMC: And how’s it going?

MP: It’s going really well! I’m almost at 30% funded, which is great because at 30% it begins to look like an exciting campaign is going on, and more people begin taking notice and getting on board. I’ve already made new fans and friends in places like Switzerland and Russia, which is pretty cool. I’ve had the opportunity to reach out to people who have been behind my music from the very beginning of this journey, and to those who are new to my music and have been surprised and delighted by the support and encouragement I have received. It’s a really great process for connecting with people. It is also totally unpredictable. The people you are sure are going to contribute, don’t. The people who you don’t think will want to help, DO. It’s really surprising that way. And I’ve had to battle with my insecurities about reaching my goal, is it too high, do people think it’s all about me being all about me, what happens if I don’t reach my goal… but I find if I gently put those thoughts aside and continue with the process, I am rewarded on some many levels.

LWMC: When will folks get to hear the new record?

MP: Folks who contribute to the campaign will be the first to hear the new album. I’ll be fulfilling my obligations to get the music to them, first. That should happen in August. And after that, there will be an official album launch end of August.

April 11 2015
April 11 2015

LWMC: Any upcoming gigs you want to shout out?

MP: Always! One I’m pumped about is Monday June 29th. I’m sharing the bill with an incredible Toronto songwriter: Patrick Ballantyne. The show is hosted by Elana Harte and called: M-Factor Mondays. It is the BEST musical way to start your week! 7:30pm. Old Nick Pub (123 Danforth Avenue, Toronto, ON). And the best part is: there is never a cover!

LWMC: Anything else you’d like to share?

MP: I’d like to let people know I’ll be doing a four-week residency at The Cameron House in August. Every Wednesday from 6-8pm in the front room.

LWMC: One last thing. I’d like to do James Lipton’s Inside the Actors Studio Bernard Pivot-inspired/Proust-adapted questionnaire with you:
1. What’s your favourite word? cookie
2. What’s your least favourite word? slaughter
3. What turns you on? talent
4. What turns you off? cruelty
5. What sound or noise do you love? the bubbles in a bubble bath
6. What sound or noise do you hate? hammering
7. What is your favourite curse word? shit balls
8. What profession other than your own would you like to pursue? novelist
9. What profession would you not like to do? undertaker
10. If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “Where to next?”

Thanks, Melanie! All the best with the Indiegogo campaign and recording. Looking forward to hearing the new record.

You can follow Melanie Peterson on Facebook and Twitter – and check out her YouTube channel. In the meantime, take a look at her video for “Home” (from the Unbreakable CD):