I met Toronto-based singer/songwriter Melanie Peterson about a year ago at Cameron House during She’s Listening II, a music event fundraiser for Ovarian Cancer Canada. Captured by her cheery yet melancholy sounds, I picked up a copy of her Unbreakable CD – she’s been aptly described as “Mary Poppins with a broken heart.” We’ve kept in touch on social media since then, and I learned that she’s recently launched an Indiegogo campaign for her sophomore album and released the very catchy, poppy single “Fallback Plan” (be sure to visit the campaign page to hear the song). I chatted with Peterson recently about the new record and the fundraising campaign:
LWMC: Hey, busy lady. You’ve been getting ready to record your second album. What’s it called, and what can you tell us about the inspiration and genesis of this new music?
MP: Truth be told, I’ve yet to hit upon the album title. My producer Mitch Girio and I are batting around ideas right now. I’m thinking maybe not a song title, but a key line from one of the songs… kinda like Alanis did with her Jagged Little Pill album title. As far as the genesis of these songs, they come from my daily writing practice. I write one full song a month, come hell or high water, so many of the songs come from this. Inspired by my life, or a book I read or another song I hear.
LWMC: You’ve launched a crowdfunding campaign for this record on Indiegogo. How did that come about?
MP: The campaign came about as I watched friends of mine from different parts of the country having successful crowdfunding campaigns for their tours and albums. I figured if they can do it, so can I! So I began slowly putting my campaign together. First, I had to consider how much it would cost to make the album. I factored in everything: recording costs, paying the band and producer, the mastering costs, manufacturing cost, the costs for art work and album promotion. I thought long and hard about “perks” that would be useful to the people who contributed. Then I asked my dear friend and champion, Martin O’bern, to join my team. This kind of thing is difficult to do alone. He agreed, I launched the campaign and we began getting the word out.
LWMC: And how’s it going?
MP: It’s going really well! I’m almost at 30% funded, which is great because at 30% it begins to look like an exciting campaign is going on, and more people begin taking notice and getting on board. I’ve already made new fans and friends in places like Switzerland and Russia, which is pretty cool. I’ve had the opportunity to reach out to people who have been behind my music from the very beginning of this journey, and to those who are new to my music and have been surprised and delighted by the support and encouragement I have received. It’s a really great process for connecting with people. It is also totally unpredictable. The people you are sure are going to contribute, don’t. The people who you don’t think will want to help, DO. It’s really surprising that way. And I’ve had to battle with my insecurities about reaching my goal, is it too high, do people think it’s all about me being all about me, what happens if I don’t reach my goal… but I find if I gently put those thoughts aside and continue with the process, I am rewarded on some many levels.
LWMC: When will folks get to hear the new record?
MP: Folks who contribute to the campaign will be the first to hear the new album. I’ll be fulfilling my obligations to get the music to them, first. That should happen in August. And after that, there will be an official album launch end of August.
LWMC: Any upcoming gigs you want to shout out?
MP: Always! One I’m pumped about is Monday June 29th. I’m sharing the bill with an incredible Toronto songwriter: Patrick Ballantyne. The show is hosted by Elana Harte and called: M-Factor Mondays. It is the BEST musical way to start your week! 7:30pm. Old Nick Pub (123 Danforth Avenue, Toronto, ON). And the best part is: there is never a cover!
LWMC: Anything else you’d like to share?
MP: I’d like to let people know I’ll be doing a four-week residency at The Cameron House in August. Every Wednesday from 6-8pm in the front room.
LWMC: One last thing. I’d like to do James Lipton’s Inside the Actors Studio Bernard Pivot-inspired/Proust-adapted questionnaire with you:
1. What’s your favourite word? cookie
2. What’s your least favourite word? slaughter
3. What turns you on? talent
4. What turns you off? cruelty
5. What sound or noise do you love? the bubbles in a bubble bath
6. What sound or noise do you hate? hammering
7. What is your favourite curse word? shit balls
8. What profession other than your own would you like to pursue? novelist
9. What profession would you not like to do? undertaker
10. If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “Where to next?”
Thanks, Melanie! All the best with the Indiegogo campaign and recording. Looking forward to hearing the new record.