Brittany Miranda, John Wamsley, Charlin McIsaac & Madeleine Brown. Photo by Graham Isador.
Has a slogan or statement on a product ever made you want to change your life?
Prairie Fire, Please explores the impact of—and calls bullshit on—corporate manipulation of our heart strings in Madeleine Brown’s Everyone Wants A T-Shirt! Directed by Aaron Jan, assisted by Anthony Tran, the satirical, thought-provoking piece is running in the Theatre Passe Muraille (TPM) Backspace for Toronto Fringe.
Beatrice Little (Brittany Miranda) and her partner (John Wamsley) need funding to grow Potatogram, their innovative, new messaging business. When Bea’s pitch is turned down by a local shopping mall business maven (Charlin McIsaac), a chance meeting with a former university classmate (Madeleine Brown) offers an opportunity to earn some money in a hot new business: selling products emblazoned with the statement “Women Rule The World”.
Faced with unfriendly responses to her sales pitches, zero sales and competition from a fiercely ambitious colleague (Wamsley), Bea realizes that selling t-shirts isn’t as easy as she thought and finds herself manipulating women so she can meet her weekly sales quota. And what’s that mystery influencer dude on the scooter (Wamsley) up to?
Edgy, quirky and insightful, Brown’s intelligent, darkly funny script plays devil’s advocate on the pyramid scheme sales model, manipulative sales relationships and commercialized feminism; and calls out systemic racism-induced barriers and the cult of celebrity. The sharp, entertaining cast is more than up for the challenge, with Brown, McIsaac and Wamsley shifting deftly between multiple hilarious characters; and Miranda juggling Bea’s journey through the insanely competitive world of the independent retailer (IR), all while trying to keep her primary partnership and business alive. As Bea confronts the dishonesty of it all, she’s got some serious prioritizing and hard choices ahead of her. Can a slogan on a t-shirt be the catalyst for real change—or is it just a way for some corporate entity to make money off our hopes and dreams?
Everyone Wants A T-Shirt! continues in the TPM Backspace until July 14; check the show page for exact dates/times. These guys are selling out—including last night’s 10 p.m. performance—plus it’s an intimate space, so booking ahead is a really good idea.